Personalized with your logo or
choice of regional namedrop
& shipped in about 5 days!

We’re RGU and we design, import, and wholesale custom and stock plush toy souvenirs to the travel, hospitality, agritourism, and gift trades nationally under the Plushology® brand.

Our Programs

  • Off-the-Shelf

    These are static, off-the-shelf products that bypass our typical production schedule as they require no customization or further processing. This program consists of our original Totally United™ & Color Me Plush™ concepts, 100% Recycled Graffiti Teddies, new Bag Charms, and legacy Symbolz® & Souvies®.

    Off-the-Shelf stock plush assortment from The RGU Group

  • Semi Custom

    These items are perhaps what we're best known for; plushies from our on-hand stock are customized in our production facility with the namedrop or branded art of your choice. Over 75 items and 400+ art styles are available to order, with near infinite combinations possible. We'll always accept your own art or logo too!

    Semi Custom product assortment from The RGU Group

  • Full Custom

    For qualifying customers, we offer the opportunity to modify an existing stock item or design a completely new plushie from scratch. Often, one of our signature Off-the-Shelf concepts serves as a starting point and is then aesthetically designed and branded to meet your specific timeline, discount, & margin goals.

    Full Custom product assortment from The RGU Group

Want access to our best wholesale
pricing and custom programs?

Looking to buy Off the Shelf
items more conveniently?

Our Environmental Impact so Far

As of mid-2025

25+ tons
of recycled
plastic given
another life

2,285,000+
upcycled
½-liter
water bottles

Select 2025
Retail Partners

SMI Properties' logo
Dale Earnhardt Jr.'s JR Motorsports' logo
NewsLink's logo
Cracker Barrel's logo
Travel Traders' logo
Paradies Lagardère's logo
Pinehurst Resort's logo
Marriott's logo
Richard Childress Racing's logo

  • “Very excited for all the newness coming! You all do such an amazing job keeping things fresh and exciting.”

    S. G., Buyer (Toys, Jewelry and Fashion Accessories • North America)
    Paradies Lagardère

  • “Everything arrived and we are all gushing over how adorable it all is! Thanks so much for being great to work with and I look forward to my next order. I'm already picking new animals to try...”

    S. B., Farm Store Manager
    Tougas Family Farm

  • “The stuffed toys that we get from RGU are some of our biggest sellers... I really don't even look at other plush companies because we are so happy...”

    C. S., Owner
    Schnepf Farms

  • “We love seeing parents and grandparents grabbing a RGU plush to take back home, or the children come and play while family members shop.”

    H. S., Merchandise Manager
    Pinehurst Resort

  • “Our dance studio has been so impressed with [...] the quality and options of RGU's stuffed animals... customer service is top notch and personal!”

    K. S., Owner
    Excel Dance Centre

  • “You know you have a winner when the staff is purchasing right out of the box!”

    ★★★★★

    Carla • Mesa, AZ
    February 5, 2024 on Faire

  • “We're so impressed with the quality and overall value of the Tennessee teddy bears we just received! People are going to love these, for gifts and to keep!”

    ★★★★★

    Nick • Cookeville, TN
    August 23, 2023 on Faire

  • “This is a great company to work with and their product flies off the shelves!!!”

    ★★★★★

    Randall • Dallas, TX
    March 18, 2023 on Faire

  • “Cannot keep these in stock! These are great, my customers love them! Every time I turn around I need to order more!”

    ★★★★★

    Moriah • Trinidad, CO
    September 22, 2022 on Faire

  • “Great little plush animals! I was looking for something quick and Florida-ish. I found these, ordered and they delivered QUICKLY. Exactly what we needed!”

    ★★★★★

    Sharon • Cortez, FL
    April 8, 2022 on Faire

Want access to our best wholesale
pricing and custom programs?

Looking to stock Plushology®
by RGU more conveniently?