We’re RGU and we design, import, and wholesale custom and stock plush toy souvenirs to the travel, hospitality, agritourism, and gift trades nationally. And we’ve done so for over 30 years!

Our innovative plush concepts, print-on-demand technology, amazing production lead-times, unparalleled customer service, and simple three-tier pricing structure were curated with the most discerning souvenir buyer and traveling consumer in mind. We don’t stock thousands of different items, but the assortments we do stock allow for infinite combinations and endless personalization.

That’s what we call…

Our Programs

  • Off-the-Shelf

    These are static, off-the-shelf products that bypass our typical production schedule as they require no customization or further processing. This program consists of our original Totally United™ & Color Me Plush™ concepts, 100% Recycled Graffiti Teddies, new Bag Charms, and legacy Symbolz® & Souvies®.

    Off-the-Shelf stock plush assortment from The RGU Group
  • Semi Custom

    These items are perhaps what we're best known for; plushies from our on-hand stock are customized in our production facility with the namedrop or branded art of your choice. Over 75 items and 400+ art styles are available to order, with near infinite combinations possible. We'll always accept your own art or logo too!

    Semi Custom product assortment from The RGU Group
  • Full Custom

    For qualifying customers, we offer the opportunity to modify an existing stock item or design a completely new plushie from scratch. Often, one of our signature Off-the-Shelf concepts serves as a starting point and is then aesthetically designed and branded to meet your specific timeline, discount, & margin goals.

    Full Custom product assortment from The RGU Group

Want access to our best wholesale
pricing and custom programs?

Looking to buy Off the Shelf
items more conveniently?

Our Environmental Impact so Far

Data based on 2024 sales

23 tons
of recycled
plastic given
another life

2,080,000+
upcycled
½-liter
water bottles

Select 2024
Retail Partners

SMI Properties' logo
Dale Earnhardt Jr.'s JR Motorsports' logo
NewsLink's logo
Cracker Barrel's logo
Paradies Lagardère's logo
City of Charlotte's logo
Travel Traders' logo
Pinehurst Resort's logo
Marriott's logo
Richard Childress Racing's logo

Want access to our best wholesale
pricing and custom programs?

Looking to stock Plushology®
by RGU
more conveniently?